Sheri Hinish · Clients and Case Studies

The work behind the results.

Global brands, investors, and coalitions trust Sheri Hinish and the Supply Chain Queen® team with their most important market moves and their most important stories. We bring two decades of executive leadership at EY and IBM to strategic advisory and to media that reaches the leaders who decide.

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16 weeksFrom founder alignment to a North American launchosapiens
13C-suite events at New York Climate Weekosapiens
7M+Cross-platform views from one campaignAmazon Business
90 daysTo US executive credibility and a flagship eventGlobal advisory firm
C-suiteFortune 500 speakers and qualified buyers brought into the roomGlobal B2B media company
What We Do

Advisory that moves markets. Media that earns trust.

Clients work with us in two ways. Many work with us in both, because the strategy and the story are strongest when one team owns them together.

Advisory Services

Strategic advisory, principal-led

Sheri and the Supply Chain Queen team embed with founders, CEOs, and leadership teams to align on strategy and take it to market.

  • Platform narrative and messaging architectureOne story that founders, sales teams, partners, and investors can carry.
  • Go-to-market and market entryBuyer personas, regulatory anchors, target accounts, and analyst strategy for new markets.
  • Partner and ecosystem strategySystems integrator, alliance, and capital partner strategy that turns into pipeline.
  • Supply chain, AI, and sustainability transformationAI readiness, resilience, and sustainability strategy for enterprises and boards.
  • Executive thought leadership and launch activationKeynotes, executive briefs, flagship events, and investor forums that carry the story.
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Media Services

Branded media for a C-suite audience

We create and distribute content that supply chain, procurement, and sustainability decision-makers actually trust, because it comes from a practitioner.

  • Sponsored podcast series and executive interviewsFull production on The Supply Chain Revolution®, from run of show to shorts and hooks.
  • Influencer campaigns with paid amplificationOriginal creative built for organic reach and for brand-funded paid media.
  • Event chairing, hosting, and moderationStage chairs, keynotes, and panels that attract senior speakers and attendees.
  • LinkedIn and cross-platform amplification84K+ LinkedIn followers, with more than 70% at senior, director, VP, or C-suite level.
  • Editorial content and ebooksTrend briefs, explainers, carousels, and interactive ebooks that extend every release.
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Featured Client Stories

Four engagements, four kinds of impact.

Strategic Advisory and Go-to-Market Launchosapiens · Backed by Goldman Sachs Alternatives and Decarbonization Partners (BlackRock and Temasek)

Taking an investor-backed AI platform from founder alignment to a North American launch

The challenge

osapiens, an enterprise AI platform for compliance, supplier intelligence, carbon management, and product traceability, is backed by Goldman Sachs Alternatives and Decarbonization Partners, the BlackRock and Temasek partnership. The company had built a leading European position, yet its story still described a portfolio of individual solutions. The founders needed one platform narrative and a credible entry into North America, where different regulations, buyer roles, and competitors demanded a deliberate adaptation.

What we delivered

  1. Ten executive interviews, a competitive analysis, and a C-suite workshop confirmed five strategic platform decisions.
  2. The team shaped the messaging architecture and adapted it for US buyers with anchors such as UFLPA and California SB 253.
  3. A North American entry plan covered regulatory tracks, buyer personas, product adaptation, and a ten-firm analyst strategy.
  4. Supply Chain Queen organized the entire New York Climate Week launch and North American market entry across thirteen C-suite events. These included an investor forum hosted at BlackRock and opened by BlackRock Vice Chairman Gary Shedlin, where Sheri moderated the closing panel, a Nasdaq event, keynotes at The Nest Climate Campus and Sustainability LIVE, and partner events with ERM, Accenture, and Goals House.

Outcomeosapiens moved from founder alignment to a public North American launch in 16 weeks, with its C-suite carrying one platform story across 13 events.

Influencer Campaign and Paid Media ActivationAmazon Business · B2B procurement

Reaching procurement leaders with a specialist voice they trust

The challenge

Amazon Business needed to connect with procurement and operations leaders at small and medium businesses through a credible specialist for its 2026 campaign. Standard influencer content would not resonate with a B2B audience, so the brand needed original creative that could perform organically and as paid media across Instagram and Facebook.

What we delivered

  1. Supply Chain Queen led concept development and creative direction aligned to the brand brief.
  2. The team produced an in-feed video, a 1:1 cutdown, and a static post for Instagram.
  3. Advertiser access across Instagram and Facebook enabled Amazon to boost the content with its own paid media.

OutcomeThe campaign generated more than 7 million cross-platform views, and Amazon chose to fund paid media behind our content.

Executive Podcast Series and Social AmplificationSalesforce · Agentforce Operations

Translating agentic AI into the language of supply chain operations

The challenge

Salesforce needed to bring the Agentforce Operations story to supply chain and operations leaders who expect AI claims to hold up under operational scrutiny. Vendor-led messaging alone would not earn their trust, so the brand needed an independent, recognized practitioner to host substantive conversations with a Salesforce executive.

What we delivered

  1. The team built the run of show, interview arc, and creative direction for a two-episode executive series.
  2. Production delivered long-form audio and video, plus shorts and hooks, for every episode.
  3. Each episode was distributed on YouTube, Apple Podcasts, and Spotify and amplified across two LinkedIn channels.

OutcomeSalesforce chose an independent, practitioner-led platform to carry Agentforce Operations to the supply chain leaders it needed to reach.

Branded Podcast Series and Ecosystem ActivationCircular Supply Chain Coalition · Pyxera Global

Reframing circularity as a sourcing, resilience, and ownership strategy

The challenge

The Circular Supply Chain Coalition, with Pyxera Global as its Secretariat, needed to bring a complex, systems-level story to leaders who still treat circularity as a recycling exercise. The coalition needed a credible supply chain voice who could convene public and private sector leaders and deliver a durable media asset ahead of New York Climate Week.

What we delivered

  1. A five-episode editorial arc spanned coalition design, buyer and operator matchmaking, policy, and ownership.
  2. Guests included leaders from Pyxera Global, ABTC, Cummins, the State of New Mexico, and the EU Delegation to the US.
  3. Every release extended into trend briefs, short-form explainers, social carousels, and an interactive Climate Week ebook.

OutcomeFive flagship episodes brought ten senior voices on air, including a state cabinet secretary and the EU Delegation to the US.

More Client Work

Confidential engagements, measurable outcomes.

Some clients prefer to stay unnamed. Their challenges and results still show what the Supply Chain Queen team delivers.

Strategic Advisory and Content Activation

Building US executive credibility for a global advisory firm

Global Enterprise Advisory

The challenge

A global advisory firm with strong international credentials needed executive credibility in the US within 90 days, in time for a flagship industry event.

What we delivered

The team embedded with the CEO and leadership team to deliver a message spine, pillar positioning briefs, executive LinkedIn content, event activation, and white-glove outreach to target clients.

OutcomeLeadership left with one story for pursuits, events, and digital channels, delivered in 90 days.

Media Partnership and Event Activation

Anchoring a flagship US procurement and supply chain summit

Global B2B Media and Events

The challenge

A global B2B media and events company was scaling its flagship US summit in Chicago to more than 2,000 registrants and needed a credible voice to attract senior speakers and buyers.

What we delivered

Sheri served as Supply Chain Stage Chair across two days while the team curated sessions, personally sourced C-suite speakers, and ran targeted executive outreach.

OutcomeThe summit drew C-suite speakers from Fortune 100 and Fortune 500 companies and put qualified buyers in the room.

Startup and Climate Tech Advisory

Commercial translation for a climate intelligence platform

Climate Tech

The challenge

A climate technology platform had strong science and platform capabilities but needed enterprise-ready positioning and a scalable go-to-market architecture for institutional buyers.

What we delivered

The team built a go-to-market framework that covered category positioning, institute design, content and partnership orchestration, and commercial structure.

OutcomeThe platform gained a clear category position and a go-to-market architecture built for institutional buyers.

Enterprise Relationships

Trusted by global technology and supply chain leaders.

Long before the platform took its current shape, enterprise technology leaders relied on Sheri for competitive strategy, market insight, and executive engagement.

IBM

I recently partnered with Sheri on a competitive analysis for IBM Sterling. Her recommendations were great. We will continue to work with Sheri on various projects. I highly recommend leveraging Sheri for your supply chain consultations.

Kathleen Devlin
Kathleen DevlinEditor-in-Chief, IBM Ecosystems
OMP

The most important thing to me was the alignment in values, understanding the DNA of our company, and touching on the right topics to spark discussion and engagement. This is one of Sheri's most valued qualities.

Philip Vervloesem
Philip VervloesemChief Commercial and Markets Officer, OMP
Frequently Asked

Questions about working with us.

Who are Sheri Hinish's clients?

Sheri Hinish and the Supply Chain Queen team have worked with osapiens, Amazon Business, Salesforce, the Circular Supply Chain Coalition and Pyxera Global, IBM, and OMP, along with global advisory firms, B2B media companies, and climate technology platforms that remain confidential.

What advisory services does Supply Chain Queen offer?

Supply Chain Queen offers principal-led strategic advisory, including platform narrative and messaging architecture, go-to-market and market entry strategy, partner and ecosystem strategy, supply chain, AI, and sustainability transformation, and executive thought leadership and launch activation.

What media services does Supply Chain Queen offer?

Supply Chain Queen offers sponsored podcast series and executive interviews on The Supply Chain Revolution podcast, influencer campaigns with paid amplification, event chairing and moderation, LinkedIn and cross-platform amplification, and editorial content such as trend briefs and ebooks.

How did Supply Chain Queen help osapiens enter North America?

Supply Chain Queen served as strategic advisor to the osapiens co-CEOs and CRO, a company backed by Goldman Sachs Alternatives and Decarbonization Partners. The team built its platform narrative and North American entry plan and organized its New York Climate Week launch across thirteen C-suite events, including an investor forum hosted at BlackRock.

How can I work with Sheri Hinish?

Companies can start a conversation through the contact page at supplychainqueen.com/contact. Every engagement begins with a conversation with Sheri about your challenge, your market, or your story.

Work With Us

Let's build something that changes the world.

Tell us about your challenge, your market, or your story. Every engagement starts with a conversation with Sheri.

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