Think about the journey of a coffee bean from East Africa to the consumer. Thousands of miles away in the 1 sip to field wrapped in a complex, and often unsustainable, inequitable supply chain. There are 25 million people living in the coffee ecosystem, and 2.5 billion coffee drinkers worldwide, and that number is expected to 2-3X in coming years. With little transparency and traceability, it's still a challenge for consumers to validate the sustainability and ethics of that 1st sip of morning brew and also ensure that farmers are receiving fair wages and decent acceptable working conditions. Data ownership down to farmer and privacy are important as we digitalize the first mile; farmers and owners should own data and should benefit from monetization of information they catalyze. What if there was a way to humanize consumption through technology, putting empathy at the center of the solution and supply chains?
Meet Farmer Connect.
In episode 52, host Sheri Hinish chats with Farmer Connect's CEO Michael Chrisment about building a sustainable ecosystem using technology that connect farmers and consumers, even whereby consumers can tip the farmer responsible for a good cup of joe. How cool is this!?!?! Episode 52 unpacks an inspiring mission with Farmer Connect, an IBM Blockchain partner, who urges us to think about the legacy we are leaving our children and how we can use technology to address economic empowerment, climate change, and biodiversity in the world we share. They think tech should bring people together, make the world smaller, more inclusive, empower the individual and small business while reducing costs and inefficiencies for global enterprises.
How does it happen? Using several emerging technologies, such as blockchain, self-sovereign identity, and artificial intelligence. Questions we chat about include: Coffee Supply Chain – why do we need a solution like FarmerConnect? Can you share a bit about the unmet need Farmer Connect fills? Lifecycle journey in traceability for supply chain provenance– how does it work? A huge tenet of Farmer Connect is inclusion – transforming the lives of smallholders by empowering ESG. Tell me more…Values – the world needs more empathy. Why is this at the heart of your solution and how do you prioritize your values in partnerships/business?
To learn more about Farmer Connect, visit https://www.farmerconnect.com/