Supply chains were designed to extract. The 10 Big Ideas series begins with the most fundamental shift required: moving sourcing from an extractive model built on cost optimization to a regenerative model built on ecosystem restoration, community resilience, and long-term value creation.
Watch the Full Episode
Listen on Apple Podcasts
Why This Conversation Matters
This is where it all starts. Before circular materials, before planetary intelligence, before AI-powered procurement, there is a foundational question every supply chain leader must answer: are your sourcing decisions extracting value from the systems they depend on, or are they regenerating those systems?
In the series launch of 10 Big Ideas to Transform Supply Chains for a Regenerative Future, James George and I lay out the case for why the entire framing of supply chain sustainability must shift. The current model treats sustainability as a constraint to be managed within existing operating models. Regenerative sourcing treats ecological and social health as the operating model itself.
This distinction is not academic. It determines whether companies are building supply chains that will survive the next decade of resource scarcity, climate disruption, and regulatory transformation, or whether they are optimizing a system that is fundamentally running out of room to operate.
The episode introduces the intellectual framework that underpins the entire 10 Big Ideas series and sets the stage for the conversations that follow with leaders from Rheaply, CHEP, International Paper, Amazon, ThyssenKrupp Uhde, VesselBot, and more.
Sheri Hinish is the Founder and CEO of Supply Chain Revolution Global LLC (d/b/a Supply Chain Queen®). A former Senior Partner at both EY and IBM Consulting, she advises Fortune 500 companies and governments on supply chain transformation, AI-enabled operations, sustainability, circular economy, and just-transition strategy. She hosts the Supply Chain Revolution podcast, now in its third season.