3 years of progress in 3 months has become the new mantra in retail and e-commerce as businesses navigate digital transformation in a ‘never normal’ COVID world. As online spending reaches new highs, learn from Chris Byrne, and a super innovative business who is thriving Coolhaus featuring its EPIC SHE-E-O Natasha Case:
💡Getting ahead of the curve, leaning into core product innovation, e-fulfillment, and smart pick-ups
💡Making the pivot to e-commerce using cold chain & on-demand warehousing
💡Meeting variable demand in grocery by challenging paradigms
💡Transitioning from products to experiences using social media, events, and cross-channel engagement to unite people in the midst COVID anywhere in the world
Why I love this story...Natasha and Freya founded Coolhaus in 2009 because they did not feel represented by any of the dessert brands on shelves… not as Millennials, not as women, and definitely not as gay women. They decided to leave their jobs in architecture and non-profit real estate development, and create the brand––from product to culture––that they wanted to buy. They are proud to have turned that vision into a national company with distribution in grocery stores across the country, scoop shops in Los Angeles and Dallas and an ice cream truck fleet in LA, Dallas and New York City that is true to their authentic message: represent positive change, push the envelope for the future, and create high-quality dairy-free and dairy ice cream desserts like the ‘Queens Coffee,’ in partnership with women-led coffee producers, they specially created for Whole Foods Market! They hope Coolhaus inspires the next generation of female founders, entrepreneurs, and creators to live out their dreams.
WATCH HERE ▶️ https://lnkd.in/d5PwgNb ◀️ Jam packed with insights and how SMBs are thriving by leveraging innovation in supply chain and tech.
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