How Omnichannel Commerce Has Been Redefined for Modern B2B Buyers, Sheri Hinish Featured in Thinkers360

Sheri Hinish was recently featured in a Thinkers360 article discussing omnichannel in a COVID world and how it's being redefined for modern B2B consumers. As shared in the article, "B2B buyers are mobile, weaving in and out of different sales channels, especially in a COVID-19 world. Therefore, it’s never been more important for sellers to deliver the right experience that makes customers want to engage and keep engaging with their brand."

In the article, Sheri describes the evolving role of the store, the importance of supply chain and personalization. However, “when you think about the evolving role of the store you not only need a unified and connected view of your customer to execute that seamless experience through whatever touch point, but you also have to be able to tease out trends for fulfillment strategies with the technology to make it happen,” explains Sheri Hinish a prominent supply chain influencer. “This requires all the supply chain buzzwords I’m sure everyone is hearing now, but beyond that is a human connection – deep personalization, being really clear on the expectation for lead times – all to build trust, engagement and loyalty.”

To read the article, visit

About The Author

Sheri R. Hinish
Sheri R. Hinish
SupplyChainQueen ® | Executive Advisor and Change Leader | EY Principal and Senior Leader | Passionate about Supply Chain, Sustainability, Innovation, and Inclusion|

To read more about Sheri R. Hinish, check out her full bio here.